Categories: Food Service
Are you about to start selling your own products?
Then you’ll need to know exactly why product labels are so important.
It may seem surprising, but the right product labels can actually make or break your business. No matter how great your product is, many people make purchasing decisions based on visuals. Without the right look for your labels, people will pass right by your products without a second look.
Luckily, it’s easy to design great product labels that will help you make the sales you really want. In this guide, we’ll break down exactly why labels are so important, and how to design the perfect labels for your brand. Keep reading to learn more!
1. Show Your Ingredients
If you’re selling a product that’s edible, or maybe a personal care product like makeup, your customers will definitely want to know what’s in it. Your product labels should make your ingredients clear and easy for customers to read.
If your high-quality ingredients are an important feature of your brand, you can even highlight that fact on the label. Maybe your brand avoids dangerous additives that big-name brands use. Make that clear on your labels, and you’ll be sure to catch the attention of new customers.
2. Give Appropriate Health Warnings
Even high-quality, healthy products can be dangerous to certain customers, such as people with allergies to one of your ingredients. When you add the appropriate warnings to your labels, you can protect both your customers and your brand.
The last thing any small business needs is a lawsuit from a customer who was harmed by a poorly labeled product.
However, a good label can help legally protect your business. This also shows that you care about your customers. Even if a customer doesn’t sue, you can still avoid the bad reviews that come from unhappy customers.
3. Provide Directions
Does your product need a how-to component?
Answer common customer questions and make your product easy for customers to enjoy by adding the right labels.
If you notice customers frequently have a hard time figuring out your product, use the label to provide the information that will improve their experience. The right directions help ensure customers enjoy what you’re selling. You don’t want bad reviews simply because someone was using your products wrong.
4. Highlight Savings
If your product offers a great deal for the price, you can use your label to highlight its value. And if your product costs more than the competitors’ products, but is worth it for other reasons, you can also use your label to give customers the information that will help you make the best choice.
For example, maybe you’re selling a brand of dog food that costs more than mainstream brands, because it uses only whole, natural ingredients. On your label, you can highlight some of the benefits these ingredients will provide, such as improving a pet’s health. Customers will know that buying your brand will help them save money on vet bills later on.
5. Target Your Demographic
You probably want a specific group of people to notice your product – the people who are most likely to buy it. With your label, you can use design to target that specific demographic.
For example, if your product is aimed at teens, use colors and imagery that will appeal to them. If your product is aimed at senior citizens, on the other hand, you might use a more conservative palette and simpler images to get their attention.
Even the wording on your label helps you reach the right audience. You can use font and color to your advantage here, too.
6. Dress up Inexpensive Packaging
As a small business, you probably don’t have a big budget to devote to packaging. However, a great label can make the packaging you have seem much more attractive, even if it was cheap.
The right colors and a stylish font are all you need to make your packaging look sleek and stylish. With a great label, many people won’t even notice that you used your packaging to save money.
7. Offer an Experience
A great form of branding uses packaging that creates a seamless product experience for the customer. Opening the package doesn’t have to feel tedious – it can become an exciting experience.
A prime example of experienced-based marketing is Apple products. These electronics are known for being sleek and user-friendly, and that’s reflected in the packaging as well. From the moment a customer starts to open up the package, they feel like they’re already enjoying their new product.
8. Save the Environment
If your product is eco-friendly, or your packaging is, the product labels are a great place to highlight that. Many customers choose eco-friendly products as often as they can, so this can become a great selling point.
You might be surprised to learn that 52 percent of customers around the world consider environmental and social impact as part of the purchasing process. You can make an eco-friendly product, but if your packaging doesn’t highlight it, your customers will never know.
9. Meet Industry Standards
There are a number of industries in which you’re required by law to print certain information on your label. For example, expiration dates and safety instructions aren’t necessarily just a courtesy to your customers – they might be legally required.
Your label not only gives you the chance to meet the legal requirements, but it also gives you a space to present certain information in a way that’s playful and fun. For example, if you sell shampoo, you might be required to provide instructions about how to use it on the label. But you can do so in a way that will get a laugh from your customers.
Do Your Product Labels Make the Grade?
As you can see, product labels are crucial to having a successful brand. Are yours up to par, or do you need to print some labels that will bring in the clients you really want?
We can help you design the custom labels you need. Contact us today to get started.